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- Expert in market research .
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“Most websites are built by programmers and artists, with no thought of marketing strategy or web optimization” Ravian brings that marketing element into the crucial website development process. From building sites that are search engine friendly, to web programming, to designing sites that scream with creative energy, Ravian can take you from concept and design, to success.
When designing websites, Ravian design team provides high-quality design and development, but also incorporates a thorough understanding of search engine marketing and search engine optimization. We employ a strategic, four-phase approach to building an effective and efficient Web site.
Phase I: Discovery - Business objectives are defined with the client along with outlining the specific goals of the Web site, developing a creative brief as well as defining the particular target audience.
Phase II: Architecture - The Site Map and navigational structure are developed along with a Wire Frame of the web site which provides the outline or storyboard that represents all the decisions pertaining to development and design. This critical step maps out every design, information architecture, navigation, usability and content consideration for a client’s approval prior to the actual production of the site.
Phase III: Production – Three creative concepts will be presented to the client at this time. Upon final creative selection the actual Web site build out will commence. A very crucial component Ravian utilizes in Web site design and development is building a search engine friendly site – if search engine spiders aren’t able to access the site due to programming code, dynamic URLs, no Meta Tags or poor keyword rich content, the Web site will not be indexed and visitors will have a difficult time finding the site.
Phase IV: Implementation – Prior to launch, the Web site is extensively tested to assure the site is error free. Upon launch of the site, on-going tracking and monitoring will be conducted to assure good search engine placement and quality traffic is being driven to the site.
The end result is one that provides a good experience for the user by using good graphic design, effective copy writing and excellent web site usability, with the end goal of converting visitors into customers.